The Eat. Sweat. Undress. Is a female founded and led brand that offers fitness, wellness, beauty, and fashion products and services to enhance the lives of women. We are all about encouraging women to feel comfortable in their own skin and empowering women to confidently seek out what they want in life. Our products and services are meant to build an undeniable sense of confidence in anyone who uses them. Finally, our ultimate goal is to become a go-to resource for anyone seeking a curated, contemporary take on fitness, beauty, fashion, and anything else that makes them the best version of themselves.

After many years in the fitness, fashion, nonprofit, and beauty industries, we felt there wasn’t an appropriate outlet that celebrated and encouraged all of the things that make women feel exceptional. So, we decided to use our expertise to create a brand that empowers women and inspires them to live a healthy, sexy, confident life unapologetically and on their own terms.

Join us on this brand’s incredible mission to help women realize their beauty and potential – one morning ritual, afternoon sweat session, and romantic evening at a time.