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Fragrance Profile: Dallas

ESU is proud to debut our very first collection of fragrances. Inspired by a lifetime of memories, each one is a tribute to a special moment, feeling, or place in time. You’ll be inspired by their stories and captivated by the fragrances.

Even better, these hair perfumes will smell exceptional without damaging your hair. Unlike normal perfumes – which contain lots of alcohol – ours are specially formulated with a special keratin protein derived from cashmere. This means you’re able to enjoy a beautiful, aromatic aura while strengthening, softening, and conditioning.

Ready to find your signature scent?



Although inspired by Dallas, Texas, this fragrance is meant to celebrate the places where you became the person you were meant to be. Just like these spirit cities continually call us home – this scent will always have you coming back for more.

The Fragrance

Dynamic notes of Bergamot and Mandarin pair beautifully with deep hints of Jasmine, Rose, and Orange Blossom, while woody scents like Amber, Cedarwood, and Patchouli keep it grounded.

The Dallas Woman

  • – Is always up for a spontaneous road trip
  • – Owns a pair of cowboy boots
  • – Considers Happy Hour an essential part of her evening
  • – Falls in love with everyone she meets
  • – Is the most loyal friend you’ll ever have

The Mantra

“Start where you are. Use what you have. Do what you can.”

When & Where To Wear It

Dallas is all about creating connections. Wear it on a memorable night out with your girlfriends that you know you’ll be laughing about for a lifetime.